NIGHT WRANGLERS COFFEE
2024, Night Wranglers Coffee
Packaging, Illustration
OBJECTIVE
The objective of this project was to create a beverage company and develop three versions of the same packaging, as if it was in a series of products. Then, make a physical mockup of the packaging. I wanted to create a coffee brand, as an avid coffee drinker, and theme it around the Old West because cowboys had a unique drink called Cowboy Coffee.
APPROACH
My approach was to differentiate the types of coffee by naming them after horse breeds that most coincide with how dark the roast is, and by also illustrating unique poses and patterns on the horses to further contrast them. The main colour scheme, the oranges and blues from sunset to night, and design philosophy otherwise stays the same throughout each product.
I knew that I was going to illustrate horses, but I wanted them to have some kind of significance to the design. So, the coat colour of the horses correspond with how dark the coffee roast is.
